Shopify plan
Basic
For solo entrepreneurs and new stores
$29 USD/moYearly billing, monthly equivalent
- Full-featured online store
- 10 inventory locations
- 24/7 chat support
- No additional staff accounts
Pricing and plans
Shopify Pricing: Plans, Costs and Selection Framework
Compare Shopify plans and build a complete cost model that includes subscriptions, payments, apps, design, operations and acquisition.
Pricing checked: August 7, 2026
The cards below use the prices currently displayed on Shopify’s official global English pricing page. Currency, promotions, payment rates and eligibility can vary by market and over time. Confirm the final amount on Shopify before purchasing.
Billing optionYearly prices are monthly equivalents and are generally billed upfront for the year.
Verify pricing, features and market availability on official Shopify pages.
Recommended for teams
Grow
For small teams that need collaboration
$79 USD/moYearly billing, monthly equivalent
- Everything essential in Basic
- Up to 5 staff accounts
- Lower standard card rates
- More efficient team collaboration
Shopify plan
Advanced
For businesses expanding internationally
$299 USD/moYearly billing, monthly equivalent
- Core Grow capabilities
- Up to 15 staff accounts
- Third-party calculated shipping
- Regional storefront customization
Shopify plan
Plus
For complex and enterprise operations
From $2,300 USD/moOfficial starting price
- Core Advanced capabilities
- Unlimited staff accounts
- More extensive checkout customization
- Enterprise B2B and support capabilities
Source: Shopify official pricing page
Plan selection
Start with business requirements, then compare price
The right plan is not simply the cheapest one. Choose the lowest-cost option that supports today’s operating requirements without buying complexity too early.
Solo operator
Confirm whether the core store, product, order and marketing capabilities are sufficient. Staff accounts are rarely the first constraint.
Compare first: BasicCollaborative team
When operations, support, content and fulfilment are divided among people, staff access and permission management begin to affect efficiency.
Compare first: GrowInternational expansion
When market structure, shipping, reporting and team requirements become more complex, evaluate the operational value of Advanced.
Compare first: AdvancedEnterprise complexity
Advanced checkout, B2B, multiple entities or stronger governance requirements should trigger an enterprise evaluation.
Compare first: PlusTotal cost
The subscription is only one part of the budget
A realistic budget includes both the initial build and ongoing operations. Some stores can begin lean; others become more expensive as order volume and operating complexity grow.
View the complete cost breakdown →Plan subscription
Monthly or yearly plans, plus possible POS, tax or other add-ons.
Payment and transaction fees
Affected by payment provider, market, card type and third-party gateway use.
Theme, development and content
Free or paid themes, design, development, images, translation and product data.
Apps, marketing and fulfilment
App subscriptions, advertising, email, warehousing, shipping, service and returns.
FAQ
FAQ
Common questions about Shopify plans and the broader cost of running a store.
View all questions →Shopify publishes monthly and yearly billing options. Yearly billing is usually cheaper on a monthly-equivalent basis, but the correct choice depends on cash flow and the length of your validation period.
Trial and checkout terms can change with official promotions. Review the current trial conditions and subsequent billing details when creating the account.
Costs can also include payments, third-party transaction fees, themes, apps, development, marketing, shipping, tax and support.
For many new stores, Basic covers the essential online-store and operating requirements. The answer changes when staff access, reporting, shipping or market complexity increases.
Validate the business before upgrading the plan
Start with the plan that matches the current stage, then upgrade when team size and operating complexity justify the additional cost.