Platform migration
Westwing: A Phased Migration Across 12 Markets
How Westwing used a phased approach to migrate a multi-market commerce operation.
Reviewed August 2026
Business context
Westwing operates a design-led home and living business across multiple European markets.
The challenge
Replacing a mature commerce platform across many countries creates risk in catalogue, checkout, integrations, content and trading continuity. A single all-at-once cutover would have increased the blast radius.
What changed
The public case describes building the platform foundation first, retaining a headless front end and rolling markets out in phases, beginning with Portugal.
Reported outcomes
Shopify reports an initial three-month foundation phase and a plan to bring 12 markets live by the end of 2024.
What another team can test
Separate shared platform work from market-specific migration. Pilot one market, measure defects and operational effort, and reuse only the parts that prove stable.
Limits
The case involves a large organisation with specialist resources. Smaller teams may need a simpler architecture and a narrower migration scope.
Application checklist
- Confirm the reported metric and time period in the original source
- Identify the operating mechanism behind the result
- Build a baseline using your own definitions
- Run a limited test with a named owner and stop condition
- Compare contribution, service and customer outcomes—not revenue alone
Original source
This independent analysis is based on Shopify’s public case study about Westwing.
Read the Shopify case study: WestwingUse the evidence carefully