Migration and conversion
Bombay Shaving Company: Conversion Increased by 150%
How Bombay Shaving Company improved conversion and handled high-volume campaign demand.
Reviewed August 2026
Business context
Bombay Shaving Company sells grooming and personal-care products through direct and other channels.
The challenge
The brand needed a storefront capable of stronger merchandising, higher campaign conversion and sudden order peaks without creating operational instability.
What changed
The public case attributes progress to platform migration, improved storefront and checkout experience, and the ability to support major campaign traffic.
Reported outcomes
Shopify reports 20-times online revenue growth, a 150% conversion-rate increase, four-times average order value growth and more than 50,000 orders during a two-day peak.
What another brand can test
Improve product discovery, bundles and checkout while load-testing the order and fulfilment process. Measure contribution and service performance during campaigns, not just gross sales.
Limits
The figures reflect the brand’s offer, traffic and campaign context. They do not establish that a platform change alone will produce the same result.
Application checklist
- Confirm the reported metric and time period in the original source
- Identify the operating mechanism behind the result
- Build a baseline using your own definitions
- Run a limited test with a named owner and stop condition
- Compare contribution, service and customer outcomes—not revenue alone
Original source
This independent analysis is based on Shopify’s public case study about Bombay Shaving Company.
Read the Shopify case study: Bombay Shaving CompanyUse the evidence carefully